The Story of Look the Part
Look the Part™ was founded in 2019 by Lisa Cronin, a NYC-based business woman, fashion lover, and avid TV viewer.
While binge-watching Schitt's Creek on Netflix, she became obsessed with a lipstick worn by the socialite main character, Alexis Rose. Determined to find the origin of this perfect coral shade, Lisa began scouring the internet for information about the character's look; reading interviews with the show's costume designers and makeup artists, scrolling through fan forums, and even looking through makeup brand websites to see if there was any mention of her beloved Alexis Rose lipstick. She came up empty-handed. Ever the pragmatist, she knew there had to be a better way to connect fans with products they love (and get that lipstick in the process!)
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With a background in tech and entertainment, she knew she had the right blend of skills and expertise to not only build a solution, but bring style inspiration to every viewer and fan of every show.
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Join her as we launch the ultimate lifestyle app by downloading our mobile app!
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